March 4, 2010 by Jen Marsden 

Here at Greenmystyle.com we just love how beauty companies are getting the FAIRTRADE Mark vibe! Bulldog, the UK’s largest natural skincare brand for men, has also announced its new range of products! Jen Marsden writes.

The new Fairtrade range has been launched nationwide to celebrate Fairtrade Fortnight, and includes two products that utilise products from across the globe that ensure farmers a fair deal.

We’ve always loved Bulldog for its natural and mainstream approach to male grooming, ensuring that no parabens, sodium laureth sulfate, artificial colors, or synthetic fragrance is used, instead focusing on quality essential oils and natural actives. Animal considerate with the BUAV seal of approval, the company won the RSPCA “Good Business” Award in 2008 and was also Highly Commended last year. not to mention that the men behind the range have hearts of gold and take their dogs to the office with them.

Simon Duffy, Co-Founder of Bulldog, said of the range: “I am delighted that Bulldog is able to offer Fairtrade skincare products to men for the first time. The products perform brilliantly and it’s also very humbling to know that our Fairtrade range will provide a better deal for producers trying to build a sustainable livelihood for their communities. We now hope our competitors will follow Bulldog’s lead and embrace Fairtrade.”

The Bulldog Eco-System Shave Gel, £3.69 for 175ml, utilizes Fairtrade Green Tea that has been grown in the high mountains of the Uva region of central Sri Lanka. Last year I saw both a Fairtrade and non-fairtrade tea plantation in Sri Lanka myself, and if you are in doubt I can tell you how much a difference Fairtrade makes to one of the world’s biggest commodities in global trading. The Fairtrade premium will improve living standards dramatically and are currently going to improve housing and to build a community centre.  The shave gel also includes organic sugar from Paraguay. We had it man tested and its lovely blend of eight essential oils helped soothe the skin and make it feel wonderful after a thorough shave!

If that’s not enough for you Bulldog fans out there, then try the Bulldog Eco-System Moisturise, £6.49 for 100ml. this contains the luxury of Fairtrade organic shea butter from Bolgatanga in Ghana, sourced by a women’s cooperative. Their plans are to use the Fairtrade premium to renovate the community primary school. it also utilizes Fairtrade sesame seed oil from Nicaragua and Brazil nut oil from Peru.

The brand has some celebrity followers including Hollwood actor Idris Elba, as well as Britain’s own Olympic Gold medalist, Sir Steve Redgrave who said of the Fairtrade launch: The British public have shown that they have a real appetite for ethical shopping as Fairtrade sales in the UK have soared in recent years. Initiatives such as the Fairtrade Shea Butter Cooperative in Bolgatanga, Ghana, and the continuing support of marginalised farmers in places such as Africa, India and South America, are clearly the way forward.”

Available from many supermarkets and online at Meetthebulldog.com.

Related article:

UK beauty industry gets a Fairtrade makeover

Filed under: Beauty, Fairtrade Fortnight, Gossip, Just landed
Tagged: Beauty, Brazil nut oil, BUAV, Bulldog, fairtrade, Fairtrade Foundation, FAIRTRADE Mark, ghana, Green Tea, Hollywood actor, Idris Elba, Men, moisturise, Nicaragua, Olympic gold medalist, organic, Peru, premium, RSPCA good Business Awards, sesame seed oil, shave, shea butter, Simon Duffy, Sir Steve Redgrave, Sri Lanka

Just launched: Fairtrade male grooming with Bulldog, woof ...